Case Study

Seasonal Booking Workflow

A focused project built around practical decisions and constraints.

The brief came from a small hospitality group that runs three venues with very different rhythms. Summer weekends were manageable, but the shoulder seasons created a mess: overlapping bookings, staff double-booked across sites, and no clear way to tell a returning guest that their preferred time simply was not available.

We started by mapping the actual booking flow rather than the ideal one. That meant sitting with the front-of-house team, watching how they handled walk-ins, and noting where the spreadsheet stopped being useful. The core problem was not missing software; it was that the workflow had grown around exceptions, and every exception required a human decision.

The solution was a seasonal calendar with hard and soft limits per venue. Hard limits protected kitchen capacity and staff ratios. Soft limits gave the team room to accept a late booking when a table could be turned faster than usual. The distinction mattered because it removed the need to ask a manager for every borderline case.

We also introduced a simple colour language for the booking board. Green meant confirmed, amber meant pending a deposit, grey meant blocked for a private event. The team adopted it within a week, and the weekly planning meeting stopped being about arguing over availability and started being about actual service decisions.

What we changed

  • Replaced the shared spreadsheet with a venue-specific calendar view.
  • Defined hard and soft capacity limits for each time slot.
  • Built a deposit reminder flow that ran two days before the booking.
  • Standardised the cancellation note so the team could reuse it.

What we kept

  • The phone line stayed the primary booking channel for regulars.
  • Walk-ins still got a fair chance, even on busy nights.
  • Staff could override a soft limit without waiting for approval.
  • The weekly paper printout remained for the kitchen team.
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