Rebranding a specialty coffee shop
How we moved from a loose brief to a full identity: interviews with the baristas, type trials, and the packaging tests that actually changed the final palette.
Read the caseTell us what you're planning — a packaging refresh, an editorial layout, or a full visual identity. We'll point you to the right case study and outline the first steps.
Prefer email? Write to us directly at info@learntgroup.com or call 032 323 0706
Whether you are midway through a project or just starting to shape an idea, a quick conversation usually clears things up. We keep the lines open during working hours and try to answer within one business day.
For detailed questions about a specific brief, it helps to send a few reference images or a short description of the deliverable. That way the first reply can already point you in a useful direction.
Use this address when you have a new campaign, a rebrand, or a set of visual pieces in mind. Include the format and the rough timeline if you know them.
info@learntgroup.comMonday to Friday, 9:00 to 17:00. Good for quick clarifications about ongoing work or to check whether we are available for a new project.
032 323 0706Most messages get a reply within one business day. If your request involves a detailed estimate or a full creative proposal, expect a first response within two business days. When we are in the middle of a production week, we may take a little longer, but you will always get a confirmation that the message arrived.
If you prefer to read through common situations first, the FAQ page covers typical questions about process, budgets, and timelines.
Related reading
A few threads worth pulling if you are figuring out how to brief a project, what to expect from an art direction engagement, or how we think about visual systems.
How we moved from a loose brief to a full identity: interviews with the baristas, type trials, and the packaging tests that actually changed the final palette.
Read the caseBuilding a cover system that holds together across a series of essays without flattening each author's voice. The grid, the type choices, and the archive image editing.
Read the caseA modular system that had to work across stories, banners, printed programmes, and merch. How we kept it coherent without slowing down the team.
Read the caseSome things clients usually ask before starting a project. If your question is not here, the contact form is the quickest way to get a direct answer.
With a short conversation about your brand, the context of the work, and what you need to have in hand by the end. We ask about your audience, your timeline, and the formats you actually need, whether that is packaging, social media pieces, printed matter, or a full visual identity. From there we prepare a brief and a rough plan before any design work begins.
Not much at first. A few references you like, examples of work you do not like, and honest answers about your budget and deadline. If you have existing logos, photos, or brand guidelines, send them along. If you do not have any of that, it is fine, we are used to building from a blank page.
We work in clear stages: concept, development, and final files. After each stage you get a chance to review and comment. We prefer written feedback collected in one place, so nothing gets lost. Most projects include two or three rounds of revisions per stage, which is usually enough when the brief is clear from the start.
Yes. Most of our work is managed remotely through video calls, shared documents, and regular email updates. Printed materials and photography sessions obviously need a physical location, but for digital projects and brand systems, distance is rarely a problem. We have collaborated with clients in different time zones without issues.
You get the final files in the formats you need: print-ready PDFs, editable source files, web-optimized images, and a short style guide if we built a visual identity. We also include a simple folder structure so your team can find what they need later without asking us. Source files are always yours once the project is paid in full.
A focused identity project usually takes three to five weeks from the first conversation to final files. Larger systems with packaging, signage, or multiple campaign pieces can take longer. We give you a realistic schedule before we start, and we stick to it unless you change the scope along the way.
Still unsure about the process or what fits your project? You can read more about how we approach our services or check the getting started guide for a step-by-step overview.